Tasked to incorporate the product (bottle of lube) along with the headline “Get Your Freak On” — this ad needed to express fun, humor, and most importantly: rainbows. This fully-illustrated ad (including the product) was created and the design was used across several aspects of the campaign. Astroglide’s plan to dress up in crazy colorful costumes during the Pride parade and event is hinted at by the little gaudily dressed fairies flying around the rainbow letters. That’s right. Fairies. Rainbows. Lube. Created for Experiences for Mankind.
Astroglide LGBT Pride Ad
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