You Are Here Identity
You Are Here Identity
You Are Here Identity

You Are Here Identity

Originally a 1960′s Texaco station, You Are Here is a mixed-use development being built in Golden Hill, San Diego. A multi-directional logo to represent the convergence of people from all over the city coming in for a stop at the new hot spot. Identity echoes both service station and street signage, with a positive, quirky twist.

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